We give independent insurance agency owners the done-for-you sales systems, proven lead strategies, and hands-on coaching to grow their book of business — faster and with less frustration.
About Us
The Agency Sales Guys was built by people who grew up in the independent agency world. We know what it feels like to start from scratch with a blank prospect list, a stack of carrier appointments, and zero pipeline. We also know what it takes to break through to $1M, $3M, and beyond in written premium.
Our mission is simple: remove the guesswork from agency sales. Whether you're a brand-new scratch agency trying to hit your first 100 policies or an established shop ready to install a repeatable growth engine, we have a program designed for exactly where you are.
We don't sell theory — we deliver the tools, scripts, systems, and daily accountability that your agency can put to work immediately.
What We Do
From lead generation to closing scripts to post-sale retention — we cover every stage of your agency's sales cycle with done-for-you systems and live coaching.
We build out your complete agency sales process — from first contact scripts to follow-up sequences to closing frameworks — customized for your lines of business and target market. Install it once. Use it forever.
We show you exactly how to fill your pipeline using referral partnerships, digital lead sources, community prospecting, and niche targeting — with playbooks built for independent agencies, not mega-brokers.
Work directly with a coach who knows the agency business inside and out. Weekly calls, real-time deal review, and honest feedback on what's holding your numbers back — and exactly how to fix it.
Closing a policy is just the beginning. We give you the renewal conversations, cross-sell triggers, and annual review frameworks that keep clients sticky and increase revenue per household year over year.
Ready to scale beyond yourself? We help you recruit, onboard, and ramp new producers fast — with training programs and performance standards that get them writing business in 30–60 days.
Group mastermind sessions, goal-setting workshops, and weekly scorecard reviews with a community of agency owners at your level. We track what matters and celebrate real milestones with you.
Real Results
Don't take our word for it. Here's what independent agency owners say about working with The Agency Sales Guys.
"I was 8 months into my scratch agency, writing maybe 12–15 policies a month, and honestly considering giving up. After implementing their sales system and doing weekly coaching, I hit 38 policies in month three of the program. The scripts alone paid for everything."
"We had the book but our retention was killing us — losing 22% of clients at renewal. The Agency Sales Guys gave us a renewal process we actually run. We're now under 10% lapse rate and adding $14k in new premium monthly from cross-sells alone."
"The producer training program is unlike anything I've found. I hired two new reps in Q1, put them through the system, and both were writing 20+ policies a month by week six. That's unheard of in my 11 years in this business."
The System in Action
Every program we deliver is built around the specific economics of the independent agency model. We understand your carrier relationships, your commission structures, and the real sales challenges you face when you're competing against direct writers, online quotes, and giant brokerages.
You get step-by-step processes you can hand to any producer — not just slides and inspiration. When you work with us, you leave every session with something you can use before your next appointment.
Start Building Your System
FAQ
Straight answers to the questions agency owners ask before working with us.
Get Started
In 30 minutes, we'll dig into where your agency is today, where you want it to be, and exactly which system or program will get you there fastest. No sales pressure — just a straight conversation between agency people.
Fill out the form below and we'll be in touch within one business day to schedule your call.